http://www.youtube.com/watch?v=KRHJgbeKZxI&NR=1
After watching these two commercials for cleaning supplies, I was shocked to see how the women are represented. After watching multiple commercials, they always show the male making a mess and the woman cleaning it up. I also found it very interesting that the cleaning supplies (i.e. Brawny and Mr. Clean) are both male "models" for the brand itself. So when looking at their commercials I figured that there would be men represented in the commercial. Nope, they still showed the women cleaning up the mess while the man (Mr. Clean) looked over there work and gave them his approval.
“…anytime that something within a social and cultural context is perceived to be ‘natural’ in some way, it is an aspect of ideology, since ideology defines ideas about how life should be” (Sturken and Cartwright, 51).
After viewing an insane amount of cleaning supply commercials, they had the same themes. The woman would always clean up the mess. Not one time did I ever see a man clean up. The woman is always cleaning up while the man always comes in later in the commercial and sort of approves of her work. These commercials are giving women these ideals that they are supposed to live up to. The commercials are implanting these ideals that women are supposed to clean and pick up after everybody. So when women are watching these ads, they are getting this false image that they are supposed to clean and the man is nowhere in sight or if he is in sight he comes into the picture after the cleaning has been completed. It seems as though we are stuck in the 1950's in this day and age. It is really sad and I can never look at cleaning commercials the same way again.
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